Easily offer customizable options such as department name, employee name, or number!
In the below example, we are going to walk-through the process of adding a name and number to the back of a garment for a team store.
First, you will follow the same steps to build a product.
Once your item and colors have been selected, to add customization, you will select Custom, located on the left hand side of your product building dashboard.
Ensure you select the location of the customization (Front, Back, Left sleeve, or Right sleeve) to the right of the mockup, then select to +Create new customization.

When building a customized product, you have a number of configuration options available in the three tabs:
Info
In the info tab, you'll name the customization and choose if you'd like for it to be required. The name you choose here is just for reference in the product builder and fulfillment process. It will not carry through to the store.
If you select is required, the customer must enter or select a customization value to be able to add the product to the cart. If the customization is not required, the customer will see a checkbox to enable the customization when shopping.
Content
The most important configuration for the customization is the customization type. We offer four different types of customizations:
- Personalization > standard customer-entry text customization with a character limit
- Static values > the customer is presented with a list of values to choose from which are either entered as a local list or as a connected store roster
- Static values with personalization > customer can enter custom text OR choose from a list of static values
- Image > customer can choose from a list of images
For personalization and local list customizations, there are also a few options that allow you to set how your customization appears in your store.
- Default text is the text that will display on the product image until a user has entered or chosen their preferred customizations
- Placeholder text is the text that will display in the customization text field to prompt a user what to enter, ex. "Your Name"
Font
The font tab is only available for test-based customizations and allows you to set your printing method, font family, text alignment, height, and color.
Repeat the process to +Create new customization as many times as needed. Once you have all the customization options built, you then have the ability to move and place the customized option(s) within the available decoration boundary box on the mockup.

Following the same process of building a product, you will then create and name the product. Once created, you will see a tag confirming the product Has customization.

This tag transfers to the front end, and alerts your customer of their ability to customize!
Your customizations are now ready to go!

Product-Level Customization Fees
The Product-Level Customization Fee feature allows you to assign customization fees directly at the product level.
This update offers flexibility in how customizations affect retail pricing — especially for products set with a fixed sales price.

How it works
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Product-level customization fees do not affect what you’re charged by Fulfill Engine.
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They only determine how your store’s sales price changes when customers add customizations.
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You can toggle and set these fees while editing the Sales Price Markup for any product.
- Customization fees from the price sheet will not be added in addition to product-level customization fees.
Example:
DTF = $6.50 per locationFixed sales price = $20
Product-level single (flat) customization fee = $5
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Store sales price:
$20 base fixed sales price + $8 flat customization fee = $28 totalAccount decoration costs:
$6.50 (front DTF) + $6.50 (back DTF) = $13 total
Customization fees at the product level can be set on any pricing model and can be applied per location or as a flat fee (as shown above).
